Problem workshop synthesis
The organisation needs to diversify its income streams and engage new audiences through more transactional, value-based offerings
The charity needs to diversify beyond traditional donations by creating unique partner collaborations and new income streams that give supporters tangible value, helping differentiate from other charities.
Hearing Dogs is not the only charity in this space. A dog subscription box would build relationships with pet owners, share the charity's story, and leverage expertise in dog training while tapping into growing pet care spending trends.
By being first to market with a charity-linked subscription box, we can reach new audiences and create cross-selling opportunities while reducing dependency on traditional fundraising methods.
Current income heavily relies on puppy sponsorship (£1.2m of £1.4m) and legacy giving. A subscription box creates a new opportunity to generate value and raise money.
Static growth from existing products like Puppy Sponsorship indicates need to engage new audiences. With 20% of UK households having dogs, a subscription service could tap this market.